Creating a vision for businesses to realise a new way to connect with their consumers on the meaningful issue of sustainability. Showcasing to businesses the benefits of matching the carbon offset contributions their consumers are making on their purchases, leading to increased brand loyalty and ultimately an increased benefit to the environment.

Reforest came to Pollen to create a vision that could be presented to businesses that showcased the potential of the app for their business and the world.

The app allows people to offset the carbon emissions their purchases generate by planting trees. Participating retailers can then match these contributions and create double the impact.

Through a lean immersion phase, Pollen identified Reforest’s Value Proposition for businesses and conducted sketch sessions to explore how we could showcase these benefits.

From there the sketches were turned into high fidelity designs to be used in pitch decks and to inform the MVP. Throughout the project, the team got a clear understanding for how offsets were calculated and how to then display these in a clear and understandable way for busy business leaders and their staff.