A partnership ten years in the making

Gumtree Australia

A partnership ten years in the making

Gumtree Australia

For over ten years we've been a trusted partner of Gumtree. For those that know us, you know how deep this relationship goes and how invested we are in helping Gumtree grow.

This is an origin story from humble beginnings. It all started with a widget on a mild Sydney day in 2011.

If you were an early Gumtree user, you'll recall that the weather widget existed on a site that looked a little something like this:

The widget was the start of something much bigger and kicked off our affection for Australia's most loved classifieds marketplace. From creating a new weather widget, we went on to deliver a new homepage, a logo update, a new iPhone app, and a new iPad app. Our relationship with Gumtree has evolved from outsourced design to in-house design, from agency to trusted advisor.

In 2014, we created a world-first, responsive global classifieds site.

Then we helped launch the new Gumtree brand 
in 2017.

But that's just the stuff we can talk about. Behind the scenes, we've run countless workshops, design sprints, and qualitative research sessions with over 250 customers and counting. We've helped to define the vision, imagine new features and functions and consult with leadership on the future of the product.

It’s so much more than a typical agency and client relationship.

We’re deeply invested in what Gumtree is passionate about, and it shows in the work.

Our close collaboration has given us a profound understanding of Gumtree’s two-sided marketplace. It’s enabled us to build trust with users, gain extensive verticalised expertise in categories like motors, deliver business value through new monetisation models and support the talented Gumtree team to innovate, strategise and create.

On the flipside, Gumtree have given us so much. They've challenged our methods, shaped our ways of working and given us a deeper understanding of what makes a great product culture. They've also connected us with new opportunities through the eBay classifieds and Adevinta network, contributing to our growth as people and as a business.

Over the past ten years, we’ve been through a lot together

Reinvention and growth, mergers and acquisitions, complex challenges and extraordinary successes. We believe that long-term partnerships are key to delivering lasting, meaningful change and we’re looking forward to working with Gumtree well into the future. It’s a true partnership, founded on transparency, communication, and a shared vision to build an exceptional product that’s used by millions of Australians.