An online platform for art and ideas
Museum of Contemporary Art
The Museum of Contemporary Art in Sydney is Australia’s leading museum dedicated to exhibiting, collecting and interpreting the work of today’s artists.
Our brief was to make contemporary art and ideas accessible to all online audiences.
But where do you start with such an broad brief? Like all our engagements, we started with a conversation. A structured conversation in the form of a Project Context workshop, where as a team we interrogate and document our initial understanding, then involve our clients to gain clarity on additional considerations and unknowns so that the project is well informed at the outset.
Armed with a greater understanding of the museum’s vision and desires, we developed a rich appreciation for the diversity of audiences and stakeholders that our response needed to consider.
In order to gain stakeholder support for the project, we defined a vision and strategic direction
This vision demonstrated our approach towards branding, accessibility, architecture and the handling of the many and varied artworks the site would need to display. This gave everyone involved clarity and confidence on where we were heading.
In a series of engaging, participatory co-design workshops we collaborated with MCA staff and artists advisory groups to develop the key concepts for the site.
Through frequent consultation with the internal design team and external development partners, we were able to rapidly validate ideas, using interactive prototypes to ensure we stayed true to the vision and the MCA brand.
This collaborative approach manifested in a new online home for the MCA that meets current needs and adapts to support their vision well into the future.
Viewers can immerse themselves in the works, exhibitions and ideas through thoughtfully curated content that heroes the artist and the context in which the work is displayed.
Within the MCA, the site delivers against the functional business requirements and respects the needs of the stakeholder groups both internally and externally.
The site continues to expand and evolve
From mobile to desktop and into the physical space via guided tours and touchscreen installations we continue to evolve the platform to deliver against the project objective — to make contemporary art and ideas available to all.
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