More than just a makeover
A leader in corrective and preventative skincare, Alpha-H is a proudly Australian owned global success story. With products stocked in over 25 countries and used by over 1000 clinics worldwide.
Alpha-H chose Pollen to help reinvigorate their digital presence, to better reflect the cult status of the brand and improve the online shopping experience. With a large and growing following of #alphaholics all around the world, we knew this would go under scrutiny.
Creating an elegant and premium brand experience
With an overhaul of this scale, we had to ensure that all aspects of the digital experience were aligned – this included an evolution of the Alpha-H brand.
Working closely with the Alpha-H design team, we set out to review their current brand collateral and provided recommendations and guidance on how the brand could progress, including a simplification of their logo and styling direction for their updated product imagery.
Designing the experience involved identifying what core problems needed solving and having the UX, UI and Development teams working collaboratively to solve them on a per-feature basis. Initial ideas were sketched first and agreed on by all disciplines, with less of a requirement to rely on traditional wireframes.
Features developed during the initial sketching phase included a sidebar navigation and split scrolling two-column modules – which would become main characteristics of the new site.
A less formal approach allowed for more collaboration in key design decisions
We were then able to move into the build phase quickly, allowing the team more opportunity to prototype and iterate.
We wanted to make sure that users had a seamless and integrated ecommerce experience. From their first discovery of the products on social channels, onto the website for more rich and engaging content and hopefully onto purchase and brand advocacy.
Online shopping. Driven by rich content.
Working in tandem with the content team at Alpha-H, we designed a content rich online store that allows for content discovery, while always making it easy to shop related products along the way.
Being a global brand, the site had to support numerous currencies, shipping locations, and allow Alpha-H to easily control which products are available in which territories. All the while being incredibly simple to manage, of course.
To ensure we are giving the user the best experience possible, we will continue to review and optimise the buying experience though advanced analytics with ecommerce integration.
Leading to an ecommerce site that will surely age well.
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