Rebuilt is transforming how the construction industry measures and reports embodied carbon, making sustainability more accessible and actionable. As the first startup to emerge from Pollen Ventures, Rebuilt was born out of our studio’s commitment to solving complex industry challenges with cutting-edge digital solutions.

Rebuilt combines startup agility with the expertise of a seasoned digital team.

Supported by Pollen’s expert team in strategy, product, and design, Rebuilt has been able to move fast, bringing a bold vision to life while benefiting from the experience and structure of a seasoned digital agency.

The construction industry is under increasing pressure to reduce its carbon footprint, yet embodied carbon reporting remains slow, costly, and difficult to scale.

Traditional carbon reporting is slow, costly, and complex.

Rebuilt set out to change this by designing a solution that automates and simplifies carbon reporting, making it faster, more affordable, and more transparent—without compromising accuracy or compliance.

Rebuilt’s journey began inside Pollen, where our team of strategists, designers, and engineers worked closely with industry leaders to define and validate the problem.

A brand system was developed to give Rebuilt a solid visual foundation where the team could quickly design and prototype features that resembled how it would look out in the market.

The Rebuilt brand amalgamated the intersection of design, scientific data and the modern built environment. Characterised by a simple Swiss logotype locking up with a distinctive dotted ‘R’ brandmark and a vibrant green accent colour standing out from an otherwise predominantly monochromatic palette.

These minimal elements provided a cohesive and flexible framework for the Rebuilt platform to come to life.

We designed Rebuilt to integrate seamlessly into industry workflows – reducing friction and making carbon data actionable.

As Rebuilt gained momentum, we spun it out as a dedicated startup under Pollen Ventures, assembling a specialist team to drive it forward while retaining the expertise and support of Pollen’s studio. This model accelerated development, reducing risk with real-world validation, and ensuring a scalable vision backed by Pollen’s venture model. With AI-driven automation and deep industry knowledge, Rebuilt makes carbon reporting seamless and scalable.

Manufacturers can generate a Product Carbon Footprint (PCF) without expensive consultants or manual data entry.

By removing barriers to carbon reporting, Rebuilt empowers manufacturers to disclose their impact and enables the construction industry to prioritise low-carbon materials with confidence. Rebuilt demonstrates how technology can break down barriers to sustainability.

By making carbon transparency the industry standard, Rebuilt is helping drive the transition to lower-carbon construction.

With Pollen’s ongoing support, Rebuilt has been able to go from concept to execution faster – without compromising on quality or ambition.

Rebuilt is just getting started. With growing industry adoption and continued platform evolution, the vision is to set a new standard for carbon transparency in construction.

Find out more at rebuilt.eco