Christmas is a busy time.

There is a lot of tradition but you also need a lot of inspiration, especially when it comes to food. So we were asked to create an online home for fresh food with Woolworths at Christmas.

So we made it easy to get food inspiration.

We created a single page microsite that was able to give the Christmas cook complete control, filtering their ingredients without having to fiddle around.

With over 200 Recipes, and accessibility from any device inspiration and ingredients were never far away.

The microsite had over 545,000 visits (445,000 unique visits) in the first two months. The site is now integrated into all ATL advertising, so you could say it’s now Christmas every day.