Delivering the luxury of Quay online
You may have noticed we love food. We also love creating seamless customer journeys, especially taking the online to offline and vice-versa. So when one of the world’s best restaurants—Sydney's Quay—approached us to develop their new site, you could say there were some heightened senses in the office.
Anticipation sharpens the tastebuds.
Following an initial review of the world’s best restaurant websites, we felt these sites were simply not giving the user a sense of what it might actually be like to dine at these fabled gastronomic temples — this didn’t make sense to us.
Our focus for the website was to create the ultimate first customer touch point for the Quay dining experience
Show off Peter Gilmore's amazing food, the extraordinary location and the seamless service which brings it all together. Then ultimately close the deal by having the user request a reservation.
Of course there were other hard business objectives to be met, the site had to increase search visibility (as always), raise the profile of the Quay brand internationally, be easily updatable by Quay staff and facilitate the sale of other Quay products. Naturally all this needed to work just as effectively on a mobile device too.
Our research with the Quay team identified their current business needs, problems and what we saw as opportunities
In short this informed a significant simplification of the existing site architecture, a more refined and linear approach to the navigation allowed our design team to focus on bringing the Quay experience to life through stunning imagery, illustration and typography.
Since it launched, online reservations increased by 84%
With a significant 38% of these now completed on mobile and a further 12% on tablet —proving we designed the right solution.
In addition to the increased business conversion there has been widespread restaurant industry praise and further awards from the global design community with the site receiving the coveted Awwwards 'Site of the Day' and 'Site du Jour' from French Design Index, plus getting featured on SiteInspire, Admire the web and Art Spire.
The only downside we see is that we just made it harder to secure a reservation, sorry.
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