Originally trading as Art Equity, Nanda\Hobbs is one of Pollen’s foundational clients, having worked with us since 2007

2015 saw a period of transition for the business, shifting from a focus on art as investment to focus more on the artists themselves. Pollen worked with Nanda\Hobbs to develop a new brand to support this change in positioning.

Pollen helped with the entire transition process, from a new name and brand development, to website design & build, signage, and printed material. It was important the new brand was flexible enough to complement artwork in many forms without competing with it.

We were able to develop a framework for the brand that could be adapted to suit any purpose. Armed with a set of templates and the training needed to use them, Nanda\Hobbs was able to truly own their brand, reducing the need for ongoing brand support.

The new brand has been well received by artists and art loving community alike, and, along with a move from the Sydney CBD to a new gallery space in Chippendale, Nanda\Hobbs has cemented its place as one of Australia’s preeminent contemporary art galleries.